Crone Partners Architects are upgrading the amenities at Broadway Shopping Centre. Broadway is Mirvac’s signature shopping complex and best performing retail outlet, in their impressive retail portfolio.
A strong colour association principle was developed, early in the design process. The colours in the amenities and corridors, change on the various floors, to help navigate the shopper through the centre, integral to the way finding and signage strategy. In keeping with the centres strong branding theme “be you”, the amenities upgrade is the first stage in a series of projects for Broadway, seeking to rejuvenate the centre, in an eclectic mix of artwork, colour and individuality.