The Guangdong Tobacco Company Project is located in Guangzhou, Guangdong Province, adjacent to the famous Pearl River, about 120km North West of Hong Kong. Guangzhou is a key transportation hub and trading port for China. The project was designed by Crone Partners, in conjunction with IAPA, who are a local Australian design firm located in Guangzhou.

The concept is based on the idea of duality. A situation or nature that has 2 states, that are complimentary or opposed to each other. The idea of duality is prevalent in the tower forms, the relationship between solid and void, darkness and light, public versus private spaces and the clear separation between pedestrian and vehicular movements.

The project consists of a 68 level, commercial office tower, with convention centre facilities, restaurants and speciality retail outlets. Below ground, are four levels of basement car parking, including a loading dock and a combination of stackable and conventional car parking spaces, to maximise efficiency and minimise basement excavations, due to the water table. The total GFA for the project is 170,185m2. The 290m tall tower is orientated towards park views and desirable, southerly aspect, for warm winter sun access.

The tower project was designed using Environmental Sustainable Design principles to minimize the energy consumption of the building and to conserve water usage. A combination of passive and active environmental strategies was used in the areas of; Energy, Water, Transportation, Land Use and Ecology, Indoor Environmental Quality, Management, Materials and Emissions.